I’ve been thinking a lot about Pinterest lately. I’ve dabbled a bit. But I haven’t really given it a go. And I know I should. My perfect client is very likely hanging out there. In fact I know they are because I’ve asked (yes, another plug for surveying your customers to see what they like/don’t like and what interests them).
So I put my mind (and my Google search powers) to researching how photographers could benefit from Pinterest.
Here’s a few links to get you started:
But before you rush off and incorporate Pinterest into your marketing plan (you do have a marketing PLAN, don’t you?) think carefully about YOUR ideal client. Will they be there?
These statistics were taken from an Infographic titled, Very Pinteresting.
- Almost 70% of Pinterest users are women
- The annual household income of Pinterest users is $100,000
- 50% of Pinterest users have children
- Almost 30% of Pinterest users are between 25 and 34 years old
So thinking about it…If the bulk of Pinterest users are women around the age that people typically get married, then shouldn’t you be engaging with potential wedding photography clients? How about the amount of women with children on Pinterest? Shouldn’t you be engaging with potential baby, child and family photography clients?
So if you’re a wedding or family portrait photographer chances are your clients and potential clients are there – so think about joining them.
My advice? Take a long, hard look at including Pinterest as part of your 2013 marketing plan. I’m certainly going to.
Are you already using Pinterest? Comment below with a link to your Pinterest page and tell us how you’re using it as a marketing tool and to engage with clients.
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